Understanding User Perspectives on Persuasive Systems Design Principles in mHealth Applications Using Deep Learning Techniques
摘要
With the increasing use of mHealth applications for wellbeing, support, and monitoring, the Persuasive Systems Design (PSD) model has also become more prevalent in digital health interventions. However, understanding how users perceive and respond to these persuasive strategies remains limited. Harnessing machine learning models, this study proposes a novel methodological approach to examine the user sentiments and their link with the PSD features as expressed in the app reviews. Sentiment analysis was performed on reviews extracted from 10 applications in the Google Play Store, followed by automatic classification of reviews into PSD categories using a transformer. The results revealed a polarised perception across categories, with primary task support predominantly receiving positive sentiment, while system credibility support attracting more negative sentiment. These findings suggest that the implementation of the primary task support features aligns well with users’ needs, and their positive perception can further enhance user engagement. However, the developers need to reconsider the way the credibility support features are embedded since it may be counterintuitive and reduce users’ trust.