The persistent scarcity of eye donations remains a significant concern. Various measures have been implemented to increase eye donation rates and mitigate supply shortages. Central to these efforts is the enhancement of awareness and knowledge, which are essential in overcoming barriers to donation. Persuasive Technology Design was employed to ensure the artefact was developed to increase individual awareness and knowledge of donation voluntarily. Nevertheless, the ethical advancement of eye donation procedures requires that informed consent be obtained from donors. The core values related to eye donation were identified by stakeholders with expertise in the field who participate actively in the design and development of the application. These values have guided the development of the app’s content and features, utilizing the Persuasive System Design and Value Sensitive Design frameworks as the theoretical foundation. The study aims to identify and clarify the primary values associated with eye donation artefacts, potentially informing the development of similar artefacts for other organ donations. Further research is needed to assess the significance of these values in enhancing awareness and understanding of donation, thereby facilitating an increase in eye donation rates.