This study is an exploration of the potential of experiential marketing as a marketing approach that is founded on the establishment of immersive experiences with a brand to elicit customer loyalty and brand recognition. We particularly target such campaigns where free products are applied as a marketing instrument. Using the available literature, case studies, and theories on consumer behavior, this paper demonstrates that arousing various senses may have core influence in the perception and behavior of a customer. Moreover, we reflect on the larger effect of these advertisement campaigns, which touches on the ethical, sustainable and cross-cultural considerations, which affects the connection between a brand and its consumers.