The study investigates the role of Information and Communication Technologies and Algorithmic Management in the quick commerce sector while accessing the impact and influence of job satisfaction among the workers in this sector. ICT provide task allocation, route optimization and worker monitoring which by many folds increases the consistency and efficiency of workers. Despite these advantages, too much of algorithmic control hampers the autonomy of the workers while increasing the work pressure on them which further translates to income instability. This study via thorough analysis deploys a Smart PLS-SEM model which translated to a strong positive impact on job satisfaction of parameters such as Digital Literacy and Algorithmic Management whereas the impact of ICT System Efficiency was found out to be limited. “Perceived Fairness of Platform Operations” works in the form of a mediating factor which acts as a catalyst in increasing work satisfaction and workers’ engagement, while Digital Literacy plays a moderating role. The study concludes with the suggestions that fair, transparent algorithms and better ICT support system works in tandem in increasing the well-being and efficiency of gig workers.

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ICT-Driven Efficiency and Worker Wellbeing: Examining Algorithmic Management and Satisfaction in Quick Commerce Ecosystems

  • Alisha Salim,
  • Chandan Gupta

摘要

The study investigates the role of Information and Communication Technologies and Algorithmic Management in the quick commerce sector while accessing the impact and influence of job satisfaction among the workers in this sector. ICT provide task allocation, route optimization and worker monitoring which by many folds increases the consistency and efficiency of workers. Despite these advantages, too much of algorithmic control hampers the autonomy of the workers while increasing the work pressure on them which further translates to income instability. This study via thorough analysis deploys a Smart PLS-SEM model which translated to a strong positive impact on job satisfaction of parameters such as Digital Literacy and Algorithmic Management whereas the impact of ICT System Efficiency was found out to be limited. “Perceived Fairness of Platform Operations” works in the form of a mediating factor which acts as a catalyst in increasing work satisfaction and workers’ engagement, while Digital Literacy plays a moderating role. The study concludes with the suggestions that fair, transparent algorithms and better ICT support system works in tandem in increasing the well-being and efficiency of gig workers.