The growing presence of digital technologies in financial systems has made digital financial literacy an important skill, especially for undergraduate students who will be the future workforce and financial consumers. This study investigates the factors that influence digital financial literacy among undergraduate students. Researchers collected 460 valid responses using a structured questionnaire and applied multinomial logistic regression as the main analysis method. They used socio-economic and demographic factors as explanatory variables to explore their effects on digital financial literacy levels. The results show that learning about money management significantly improves digital financial literacy. Additionally, using financial services—especially the combined use of debit cards, banking services, and mobile apps—proved to be a key factor. Students who actively use these financial tools tend to have better financial knowledge and higher digital financial literacy. The study emphasizes the role of socio-economic factors, financial behavior, and service usage in developing students’ digital financial skills. This offers valuable insights for policymakers, educators, and financial institutions looking to create effective financial literacy programs.