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This chapter summarizes the financial results of firms implementing the book’s marketing and channel principles. Dramatic improvements in brand awareness will take place if most of the principles are faithfully followed. The next steps for firms to take after initial implementation of the principles are described in depth.

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Successful Aftermath

  • 章节

  • 发表日期：

    2026年

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  • Gary L. Frazier

摘要

This chapter summarizes the financial results of firms implementing the book’s marketing and channel principles. Dramatic improvements in brand awareness will take place if most of the principles are faithfully followed. The next steps for firms to take after initial implementation of the principles are described in depth.