This chapter presents results from a content analysis of press and television news reports on the cost of living crisis (COLC) from 2021–23, examining how it is framed, which causes and solutions are highlighted or marginalised and whose voices are promoted. The analysis reveals that the media often framed the COLC as a sudden and unpredictable event largely caused by external shocks such as inflation and Russia’s invasion of Ukraine which led to rises in energy and food prices. Reinforcing this framing of the COLC as a temporary disruption, news reporting frequently emphasised its impact on those newly affected by rising prices, rather than on those already living in long-term hardship. Media coverage of solutions mirrored this short-term focus, presenting responses to the COLC as a choice between individual belt-tightening such as personal budgeting and government support. While the media content we analysed included some voices contesting this narrative, these patterns in coverage overall marginalised the longer term structural factors of the COLC, notably the ongoing effects of austerity policies that have weakened social safety nets over time.