In this chapter, we outline the methodology of the Glasgow University Media Group (GUMG) and the combination of methods used in the media and cost of living crisis research covered in the book. It documents the evolution of the Group’s approach through a range of studies: initially identifying news content analysis as an effective method for understanding media bias; later incorporating work with audiences to assess their interpretations and responses to media content; and then developing a circuit of communication model showing the wider range of elements facilitating the flow of information to serve different interest groups. We then discuss how this holistic approach, and the methods used, were reworked for this study in the context of changing modes of media production and engagement within the contemporary digital media infrastructure. Finally, we detail the sampling, coding and analysis of data across the three strands of research: thematic analysis of policy, think tank and NGO discourse; content analysis of British press and broadcasting; and audience research involving focus groups across different demographic groups.