This paper investigates the application of Mechanical Specific Energy (MSE) drilling technology in the Shunbei area. MSE is a technique that optimizes the drilling process by calculating the mechanical energy consumed during drilling. The paper analyzes the geological characteristics and drilling conditions of the Shunbei area and discusses the applicability of MSE in different strata. By comparing the efficiency of traditional drilling methods with MSE, the study shows that MSE can significantly improve drilling efficiency and reduce costs. In the practical application in the Shunbei area, MSE effectively addressed challenges such as complex geology and high risk of fluid loss by optimizing bit parameters and adjusting drilling fluid properties, thereby reducing the drilling cycle. Furthermore, the paper explores the importance of data acquisition and analysis in the drilling process using MSE, emphasizing the role of real-time data monitoring in enhancing drilling efficiency. The research indicates that MSE not only provides significant advantages in improving drilling efficiency but also holds potential value in resource conservation and reducing environmental impacts.