The furniture industry is increasingly compelled to adopt sustainable practices and transition towards a circular economy due to complex supply chains and significant waste generation. The Digital Product Passport (DPP) is presented as a critical tool at the nexus of sustainability and digital transformation, designed to provide accessible and trustworthy information about a product’s lifecycle. This exploratory qualitative study aims to understand how DPPs can be successfully integrated into the furniture industry’s digital transformation journey to enhance sustainability and lifecycle management. Thematic analysis of the gathered data revealed five key themes: the necessity of a digital strategy, the impact of regulatory compliance, the role in supporting the circular economy, challenges related to technical infrastructure, and the foundational importance of traceability. Findings indicate that successful DPP implementation is strongly linked to having a robust digital strategy and appropriate technological infrastructure, driven significantly by growing regulatory requirements, while actively facilitating circular economy principles.