Qualitative research has gained increasing prominence across academic and applied domains because of its ability to capture rich, contextually grounded, and nuanced insights into human behaviour, experiences, and social interactions. Unlike qualitative methods that rely heavily on numerical measurement and statistical generalization, qualitative research seeks to uncover meaning, interpretation, and understanding within specific contexts. At the heart of this paradigm lies observation, one of the most fundamental and versatile data collection methods. Observation allows researchers to engage directly with participants in their natural environments, gathering insights that may not be fully accessible through interviews, surveys, or textual analysis. Observational data collection is particularly significant in qualitative research because it provides a direct lens into “what people do” rather than “what people say they do.” While self-reported data is invaluable, it is often constrained by memory, social desirability, or cognitive bias.