This chapter introduces the context and central arguments of the book, which examines the emergent femininities and subjectivities of urban, only-child generation young women in China, and their friction with the dating and marriage norms of the patrilocal and patrilineal family system. Taking reality dating television as a prism, the book explores new femininities as presented by female contestants and received by female viewers. The chapter is grounded in the history and development of Chinese reality dating shows, tracing shifting ideologies of gender and intimacy from the inaugural Television Red Bride (1988) to the parental matchmaking format of Chinese Dating with the Parents in the 2010s and 2020s. It examines the cultural context of matchmaking, the resurgence of marriage between matching doors, and the enduring influence of Confucian parental authority in contemporary matchmaking. The chapter further contextualises the empowerment of urban only daughters under the One-Child Policy as a structural condition enabling new forms of female subjectivity. The book draws on textual analysis of Chinese Dating with the Parents and audience reception research, including texts-in-action viewing sessions and in-depth interviews with 23 women in Xi’an, China, arguing that this cohort of women exemplifies a distinctly Chinese postfeminist sensibility.