This chapter explains how, in the years since the GFC, the new (old) promises that rising tides lift all boats and eternal growth is not only desirable but downright imperative have returned in the form of yet more trickle-down myths of eternal economic growth. Additionally, social Darwinism has taken hold again, this time in the form of meritocracy, while the old 1980s politico-economic maxim that There Is No Alternative (TINA) struck back. Thus, middle classes and democracies are slowly but surely liquidated by the forces of speculation, inequality and corruption, and the trajectories of the haves, hopes and heards are separated from the have-nots, hope-nots and heard-nots. The blame for the ever-rising inequality and costs of life, liberty and security has predictably fallen on the poor, foreign and marginalized. Subsequently, what was once neoliberalism has curdled into something more akin to neofeudalism: another highway to serfdom, where the division between global ruling/owning and working/renting classes ensures that social, political and economic agency grows only wider and more concentrated.