Sales and engineering fight all the time, although they need each other badly. They are nothing without the other half. The best product in the world will not sell if there isn’t someone with the expertise to deeply connect with potential customers and instill in them the fear of missing out. Equivalently, the most charismatic sales team ever will starve to death if there is no real technology to back the grand promises. Will sales and engineering ever live in peace? Which side does Product Management take in this everlasting feud?