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This study examines the cultural, artistic, and entrepreneurial aspects of salt in the Mediterranean and beyond. Salt marshes and saltworks function as living cultural enterprises, transforming their natural and historical significance into new cultural and economic value. Literary works, festivals, and artistic practices utilize salt as a medium to engage communities, promote heritage, and foster creative economies. Case studies include the Messolonghi Salt Museum (Greece), the Trapani Salt Museum (Italy), the Ston Salt Festival (Croatia), and the Fiesta de la Sal (Ibiza), illustrating how cultural heritage can stimulate local entrepreneurship, tourism, and innovation. Artists such as Vaggelis Rompolas, Dino Tomic, and Matoi Yamamoto exemplify the transformation of natural resources into marketable cultural assets. The study also emphasizes ecological and educational initiatives in Lesvos’ Kalloni and Polichnitos salt pans, demonstrating how integrated cultural and environmental programming supports sustainable tourism and regional development. Overall, salt emerges as a versatile catalyst for value creation, innovation, and sustainable cultural entrepreneurship.

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Literary Texts, Art, and Culture Entrepreneurship in the Mediterranean and the World on the Subject of Salt

  • 会议论文

  • 发表日期：

    2026年

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  • Maniou Foteini,
  • Roido Mitoula,
  • Maria Manola

摘要

This study examines the cultural, artistic, and entrepreneurial aspects of salt in the Mediterranean and beyond. Salt marshes and saltworks function as living cultural enterprises, transforming their natural and historical significance into new cultural and economic value. Literary works, festivals, and artistic practices utilize salt as a medium to engage communities, promote heritage, and foster creative economies. Case studies include the Messolonghi Salt Museum (Greece), the Trapani Salt Museum (Italy), the Ston Salt Festival (Croatia), and the Fiesta de la Sal (Ibiza), illustrating how cultural heritage can stimulate local entrepreneurship, tourism, and innovation. Artists such as Vaggelis Rompolas, Dino Tomic, and Matoi Yamamoto exemplify the transformation of natural resources into marketable cultural assets. The study also emphasizes ecological and educational initiatives in Lesvos’ Kalloni and Polichnitos salt pans, demonstrating how integrated cultural and environmental programming supports sustainable tourism and regional development. Overall, salt emerges as a versatile catalyst for value creation, innovation, and sustainable cultural entrepreneurship.