This research examines the influence of Scrum components (i.e., artifacts, roles, and events) on software quality characteristics (i.e., reliability, maintainability, performance efficiency, and functional suitability) in the Indian IT industry. The research adopted a quantitative research strategy, and the data were gathered from a total of 308 Indian IT practitioners engaged in Scrum-based projects by using structured questionnaire. The study performed correlation and regression analysis. Results indicate that all Scrum elements have a significant impact on software quality, with artifacts having the highest impact, followed by roles and events. The research is, however, confined to the Indian IT industry, which may limit generalizability. Organizational implications are that Indian IT companies should emphasize artifact improvement, implement role-specific training (e.g., certifications for Product Owners/Scrum Masters), and implement disciplined Scrum events to enhance quality. This research fills a critical gap by empirically associating Scrum elements with ISO/IEC 25010 defined software quality characteristics, providing actionable recommendations for optimizing Scrum frameworks in high-stress, client-centric environments.