The construction sector plays a vital role in driving economic development of India. There has been recurring dissatisfaction among consumers, particularly during the project handover phase, where issues such as material mismatches and design misalignment often lead to deconstruction, partial demolition, or diminished client satisfaction. In response to these challenges, virtual reality has emerged as a promising solution. By enabling clients to explore and experience their projects virtually prior or while in the construction phrase virtual reality minimizes miscommunication, reduces waste, and curtails the likelihood of costly revisions. This study investigates consumer perceptions of this services in construction by analyzing sentiment data from 92 users who engaged with virtual reality enabled features, including virtual walkthroughs of unbuilt homes, interior design previews, paint texture trials, and tile selections. This study integrating Presence Theory into the context of consumer experiences with virtual reality in the construction industry. A structured questionnaire was used to collect user feedback, and a corpus-based sentiment analysis approach was applied to examine the emotional and experiential dimensions of virtual reality usage. The study underscores the value of integrating virtual reality technologies in construction as a strategic tool for improving project outcomes and fostering sustainable growth. The findings offer actionable insights for construction firms seeking to improve client engagement, optimize resource use, and gain competitive advantage. By integrating immersive technologies into early design stages, companies can proactively address client expectations, minimize waste, and foster trust. Ultimately, the study advocates for a human-centered digital transformation in construction, wherein virtual reality is not merely a visualization tool but a strategic enabler of innovation, transparency, and long-term value in project delivery.

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Sentiment Analysis in the Construction Industry: Evaluating User Experiences with Virtual Reality Services

  • Priyanga Tamilselvan,
  • Bashir Firdaus,
  • Narendra Rathnaraj

摘要

The construction sector plays a vital role in driving economic development of India. There has been recurring dissatisfaction among consumers, particularly during the project handover phase, where issues such as material mismatches and design misalignment often lead to deconstruction, partial demolition, or diminished client satisfaction. In response to these challenges, virtual reality has emerged as a promising solution. By enabling clients to explore and experience their projects virtually prior or while in the construction phrase virtual reality minimizes miscommunication, reduces waste, and curtails the likelihood of costly revisions. This study investigates consumer perceptions of this services in construction by analyzing sentiment data from 92 users who engaged with virtual reality enabled features, including virtual walkthroughs of unbuilt homes, interior design previews, paint texture trials, and tile selections. This study integrating Presence Theory into the context of consumer experiences with virtual reality in the construction industry. A structured questionnaire was used to collect user feedback, and a corpus-based sentiment analysis approach was applied to examine the emotional and experiential dimensions of virtual reality usage. The study underscores the value of integrating virtual reality technologies in construction as a strategic tool for improving project outcomes and fostering sustainable growth. The findings offer actionable insights for construction firms seeking to improve client engagement, optimize resource use, and gain competitive advantage. By integrating immersive technologies into early design stages, companies can proactively address client expectations, minimize waste, and foster trust. Ultimately, the study advocates for a human-centered digital transformation in construction, wherein virtual reality is not merely a visualization tool but a strategic enabler of innovation, transparency, and long-term value in project delivery.