In “Reading Bisexual Stereotypes: Liminal Tricksters, Greedy Sluts, and Bisexual Audience Perspectives”, Marisa Tangeman addresses the lack of research on the ways in which bisexual audiences engage with, respond to, and read harmful stereotypical representations of bisexuality in popular culture and media, drawing on qualitative interview data with 35 bisexual people in the U.K. Tangeman argues that the findings highlight the effects of stereotypical representations as more complex than the dominant discourses on bisexual stereotypes that typically frame them as “negative”. She posits that the reliance on an oppositional binary of “positive” and “negative” representations and their effects obscures the wide range of reading practices available to audiences, as well as the role of stereotypes in the regulation of identity categories. However, she also argues that dismissing stereotypes as inaccurate is not enough to properly deal with them: when bisexual stereotypes are disavowed as negative and inaccurate, Tangeman asserts, this is detrimental to the subversive potential of bisexuality. Furthermore, Tangeman argues that it is problematic for bisexual media critics to critique stereotypical representations based on their inaccuracy, as this implies the existence of a “true” bisexual image, which works to further marginalise diverse bisexuals who cannot conform to this image. Utilising empirical audience data, this chapter outlines the variety of possible readings of stereotypical media representations of bisexuality, problematising generalising claims regarding their “negative” effects. While stereotypical representations are frequently framed as “negative”, Tangeman argues that bisexual audiences are able to find positive points of identification within them through practices of subversion and disidentification. This chapter demonstrates that bisexual audiences do not decode stereotypical media texts in a uniform way or always read them as negative; and that these stereotypical representations provide complex points for bisexual identifications, where bisexual meaning is generated between the text and audience.

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Reading Bisexual Stereotypes: Liminal Tricksters, Greedy Sluts, and Bisexual Audience Perspectives

  • Marisa Tangeman

摘要

In “Reading Bisexual Stereotypes: Liminal Tricksters, Greedy Sluts, and Bisexual Audience Perspectives”, Marisa Tangeman addresses the lack of research on the ways in which bisexual audiences engage with, respond to, and read harmful stereotypical representations of bisexuality in popular culture and media, drawing on qualitative interview data with 35 bisexual people in the U.K. Tangeman argues that the findings highlight the effects of stereotypical representations as more complex than the dominant discourses on bisexual stereotypes that typically frame them as “negative”. She posits that the reliance on an oppositional binary of “positive” and “negative” representations and their effects obscures the wide range of reading practices available to audiences, as well as the role of stereotypes in the regulation of identity categories. However, she also argues that dismissing stereotypes as inaccurate is not enough to properly deal with them: when bisexual stereotypes are disavowed as negative and inaccurate, Tangeman asserts, this is detrimental to the subversive potential of bisexuality. Furthermore, Tangeman argues that it is problematic for bisexual media critics to critique stereotypical representations based on their inaccuracy, as this implies the existence of a “true” bisexual image, which works to further marginalise diverse bisexuals who cannot conform to this image. Utilising empirical audience data, this chapter outlines the variety of possible readings of stereotypical media representations of bisexuality, problematising generalising claims regarding their “negative” effects. While stereotypical representations are frequently framed as “negative”, Tangeman argues that bisexual audiences are able to find positive points of identification within them through practices of subversion and disidentification. This chapter demonstrates that bisexual audiences do not decode stereotypical media texts in a uniform way or always read them as negative; and that these stereotypical representations provide complex points for bisexual identifications, where bisexual meaning is generated between the text and audience.