Operating as one of the most expensive, global, and media-centric sports in the world, Formula One is ripe for analysis due to its assumed symbolic power. Currently racing in 24 global locations in 2025, the ethical practices of Formula One’s expansion into the Middle East warrants further scrutiny. Most troubling has been the forms of sportswashing deployed by countries that use the assumed global status and prestige of hosting Formula One events to showcase their location and enhance their image, while attempting to obfuscate oppressive aspects and repressive regimes that restrict and impact upon human rights in nations such as Bahrain and Saudi Arabia. The potential collusion of forms of sportswashing and greenwashing are also rampant through global partnerships with Aramco and Emirates. Some of the tensions and contradictions that have emerged from Formula One’s expansion into these sportswashing territories will be explored in this chapter.

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A Fatal Formula? Formula One, Sportswashing and the Staging of Events in the Middle East

  • Damion Sturm

摘要

Operating as one of the most expensive, global, and media-centric sports in the world, Formula One is ripe for analysis due to its assumed symbolic power. Currently racing in 24 global locations in 2025, the ethical practices of Formula One’s expansion into the Middle East warrants further scrutiny. Most troubling has been the forms of sportswashing deployed by countries that use the assumed global status and prestige of hosting Formula One events to showcase their location and enhance their image, while attempting to obfuscate oppressive aspects and repressive regimes that restrict and impact upon human rights in nations such as Bahrain and Saudi Arabia. The potential collusion of forms of sportswashing and greenwashing are also rampant through global partnerships with Aramco and Emirates. Some of the tensions and contradictions that have emerged from Formula One’s expansion into these sportswashing territories will be explored in this chapter.