Saudi Arabia’s increasing role as host of sporting events has sparked global debate, with perspectives divided between viewing these efforts as legitimate sports development or acts of sportswashing. Proponents argue that these events align with national strategies to diversify the economy, promote tourism, attract investment, and foster a modernized global image. Critics view them as a deliberate attempt to distract from the country’s human rights record. This chapter, which assesses the competing narratives, critically examines the case of F1, analyzing its dual potential as a vehicle for both social and economic transformation or sportswashing. It also examines Saudi investments in international sports assets, including the purchase of Newcastle United FC.