Helping patients adopt healthier behaviours is one of the most important—and challenging—roles in primary care. This chapter outlines a practical, efficient approach to behaviour change grounded in motivational interviewing and supported by key models such as the Stages of Change and the Conviction/Confidence framework. It introduces the 3-Minute Empowerment Model, providing clinicians with a structured method to assess readiness, build motivation, and support confidence for change. Whether addressing diet, exercise, smoking, or sleep, this chapter equips you with the tools to guide patients forward—one conversation, one decision, one small success at a time.