Reconfigurable Manufacturing Systems (RMS) offer a compelling solution to anticipating uncertainty in volatile markets. Despite their potential value, their adoption is often constrained by industrial investment models that narrowly focus on short-term business cases, overlooking lifecycle considerations and the economic value of flexibility. This oversight can be traced to inadequate systematic risk management of flexibility dimensions and insufficient planning for extended equipment use in production system design. This paper explores how companies can better anticipate market uncertainty in their economic investment models, a prerequisite for valuing reconfigurability effectively. This study identifies critical barriers to adopting RMS through a literature review and interviews with representatives from four manufacturing companies. Findings reveal a gap in including and quantifying the economic and sustainability advantages, particularly regarding lifecycle and flexibility considerations caused by volume, product, and product mix uncertainties. Instead, current investment models include short-term cost metrics, leaving long-term adaptability undervalued.