The impact of digital sustainable marketing on consumers will be examined in this study, along with the critical roles that gender and education might play. With an emphasis on demographic characteristics including age, gender, and educational background, this study examines how digital sustainable marketing affects customer behavior. SPSS, was used to analyze survey results. Besides, to test hypotheses about the relationships between consumer attitudes toward eco-labels and sustainable products and demographic factors, cross-tabulation and regression analyses were performed. The study investigates how various demographic groups react to eco-friendly items and digital sustainable marketing methods. The results show that the frequency of looking for eco-labels and age are significantly correlated, with younger people more actively participating in sustainable buying practices. Furthermore, the survey demonstrates that a significant portion of respondents are prepared to pay more for environmentally friendly items, demonstrating the beneficial effect of digital sustainable marketing on consumer purchase decisions.