Examination of Culinary Tourism in Terms of Destination Attraction
摘要
This study compiles research on understanding culinary tourism as an emerging tourist attraction rather than a type of tourism catering to a minor segment of the population. The research methods employed included convenience sampling of travellers in Northern Cyprus. The results obtained from the questionnaires will be discussed using descriptive statistics, including skewness, kurtosis, mean, and standard deviation. Exploratory factor analysis will be conducted to assess the construct validity of the variables, along with reliability and correlation analyses. Mean comparison tests will also be performed, followed by hypothesis testing. Additionally, regression analyses and their interpretations will be presented. Observations and findings suggest that travellers are more likely to visit destinations that offer unique culinary experiences rather than perceiving food and beverages merely as complementary services within the tourism industry of Northern Cyprus. This approach to uniting cultures through understanding and the better development of the culinary industry serves as the backbone and neutral foundation for a welcoming atmosphere, essential for stimulating social factors such as ease of communication, long-term trustworthy economic investments, and environmental measures, rather than transactional short-term gains.