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Grounded in Diffusion of Innovation (DOI) theory, this paper critically reassesses its assumptions within contemporary environments characterised by mis/disinformation and AI-amplified media. Using a conceptual synthesis supported by illustrative case studies on generative AI and 5G technologies, we demonstrate how misleading narratives distort perceptions of innovations, leading to delayed, distorted, or derailed adoption. The paper concludes with theoretical implications highlighting specific DOI assumptions challenged by misinformation and practical recommendations for managing digital technology diffusion in an era of pervasive ‘post-truth’ information disorder.

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Distorted Diffusion: Revisiting Rogers’s Diffusion of Innovation Theory in the Age of Mis/Disinformation and AI-Amplified Media

  • 会议论文

  • 发表日期：

    2026年

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  • Lucy Griffiths,
  • Elvira Ismagilova

摘要

Grounded in Diffusion of Innovation (DOI) theory, this paper critically reassesses its assumptions within contemporary environments characterised by mis/disinformation and AI-amplified media. Using a conceptual synthesis supported by illustrative case studies on generative AI and 5G technologies, we demonstrate how misleading narratives distort perceptions of innovations, leading to delayed, distorted, or derailed adoption. The paper concludes with theoretical implications highlighting specific DOI assumptions challenged by misinformation and practical recommendations for managing digital technology diffusion in an era of pervasive ‘post-truth’ information disorder.