Mass media frequently enter people’s field of vision. Many ordinary people quickly became popular through online media and became “online stars” among young people. Teenagers constitute the main body of consumption and production of online celebrity culture. Because of the strong infiltration of culture, the influence of online celebrity culture on teenagers’ values such as fame and fortune, occupation, ethics and consumption has become more and more prominent, which has attracted wide attention. Online celebrity culture under the background of big data has had a great influence on the education of political values and utilitarian values of school teenagers. This paper studies the influence of online celebrity culture on teenagers’ values based on big data analysis. The research shows that the overall social effect of online celebrity culture is more complicated in the influence of online celebrity culture on teenagers’ values, and different types of online celebrity cultural circles have many influences on teenagers’ values such as fame and fortune, occupation, ethics and consumption. To guide school teenagers to develop correct values, it is necessary to improve the network supervision system, rectify values and strengthen the industry self-discipline of platform enterprises.