In an era increasingly influenced by artificial intelligence (AI), digital communication is reshaping both personal and professional interactions, becoming a cornerstone of internationalization and global cooperation. Advanced tools, including digital platforms and AI-driven technologies, are revolutionizing how people connect by facilitating fast and widespread communication, though they also spark debates about the genuineness of these exchanges. This study investigates how digital communication can enhance human relationships and foster productive collaborations in an increasingly globalized world. A mixed-methods approach will be employed, integrating a review of existing literature with a survey of students enrolled in the Master’s program in Accounting, Tax, and Financial Engineering at the Faculty of Legal, Economic, and Social Sciences, Moulay Ismail University, in Meknes, Morocco. The results will offer actionable insights into leveraging intelligent digital tools effectively while maintaining meaningful human connections, equipping students and professionals to thrive in a highly interconnected and technologically advanced global landscape.

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Digital Communication in the Age of Intelligent Tools: New Forms of Sociability and Interaction

  • Oifâa Mtafi

摘要

In an era increasingly influenced by artificial intelligence (AI), digital communication is reshaping both personal and professional interactions, becoming a cornerstone of internationalization and global cooperation. Advanced tools, including digital platforms and AI-driven technologies, are revolutionizing how people connect by facilitating fast and widespread communication, though they also spark debates about the genuineness of these exchanges. This study investigates how digital communication can enhance human relationships and foster productive collaborations in an increasingly globalized world. A mixed-methods approach will be employed, integrating a review of existing literature with a survey of students enrolled in the Master’s program in Accounting, Tax, and Financial Engineering at the Faculty of Legal, Economic, and Social Sciences, Moulay Ismail University, in Meknes, Morocco. The results will offer actionable insights into leveraging intelligent digital tools effectively while maintaining meaningful human connections, equipping students and professionals to thrive in a highly interconnected and technologically advanced global landscape.