Scholarlink

This chapter rethinks crisis communication for a platform-driven world by using major nuclear incidents—SL-1, Three Mile Island, Chernobyl, and Fukushima Daiichi—as a clarifying lens. It charts the shift from one-to-many broadcasting to many-to-many, real-time exchanges where social media simultaneously accelerates lifesaving guidance and amplifies rumor. Integrating insights from Situational Crisis Communication Theory (SCCT), the Social-Mediated Crisis Communication (SMCC) model, and science–policy translation, the book offers a practical blueprint: communicate early, explain uncertainty plainly, coordinate across channels, and design for inclusivity from the start. It maps platform affordances (TikTok, YouTube, X, WhatsApp/Telegram, Instagram) to concrete tasks—alerting, sense-making, morale building, and rumor control—and embeds a Social Media Unit within ICS/JIC structures to align messaging, approvals, data governance, and archival rules. Trust is operationalized through competence, integrity, and benevolence metrics; uncertainty is visualized with ranges, probabilities, and narrative scaffolds. The closing policy agenda sequences actionable reforms for governments, regulators, platforms, media, civil society, and international bodies to build transparent, equitable, and resilient communication ecosystems.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

The Role of Social Media in Modern Crisis Communication

  • 章节

  • 发表日期：

    2026年

查看全文
  • Jiankun Gong,
  • Muhammad Zaiamri Zainal Abidin,
  • Kwan Hoong Ng

摘要

This chapter rethinks crisis communication for a platform-driven world by using major nuclear incidents—SL-1, Three Mile Island, Chernobyl, and Fukushima Daiichi—as a clarifying lens. It charts the shift from one-to-many broadcasting to many-to-many, real-time exchanges where social media simultaneously accelerates lifesaving guidance and amplifies rumor. Integrating insights from Situational Crisis Communication Theory (SCCT), the Social-Mediated Crisis Communication (SMCC) model, and science–policy translation, the book offers a practical blueprint: communicate early, explain uncertainty plainly, coordinate across channels, and design for inclusivity from the start. It maps platform affordances (TikTok, YouTube, X, WhatsApp/Telegram, Instagram) to concrete tasks—alerting, sense-making, morale building, and rumor control—and embeds a Social Media Unit within ICS/JIC structures to align messaging, approvals, data governance, and archival rules. Trust is operationalized through competence, integrity, and benevolence metrics; uncertainty is visualized with ranges, probabilities, and narrative scaffolds. The closing policy agenda sequences actionable reforms for governments, regulators, platforms, media, civil society, and international bodies to build transparent, equitable, and resilient communication ecosystems.