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The Digital Product Passport (DPP) is emerging as a key tool for ensuring transparency and accountability across the product value chain. While prior research has focused on regulations and industry decisions, this study explores consumer preferences regarding DPP content, identifying key informational needs and sociodemographic influences. Based on expert input and a survey of 746 participants, findings highlight safety and durability as top concerns, grouped into three main components: safety, sustainability, and general information. Women and younger consumers prioritize safety more, and Spanish participants value DPP information more than German ones. While superficial DPP features drive awareness, deeper content related to safety and sustainability enhances its perception as a tool for promoting sustainability in the toy sector. This study was conducted within the framework of the project grant number IMDEEA/2024/92, funded by IVACE + i through the European Regional Development Fund (FEDER).

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Consumer-Demanded Information in Digital Product Passports: A Mixed-Methods Approach in the Toy Sector

  • 会议论文

  • 发表日期：

    2026年

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  • Alberto Badenes-Rocha,
  • Clara Blasco-López,
  • Pablo Busó,
  • Enrique Bigné

摘要

The Digital Product Passport (DPP) is emerging as a key tool for ensuring transparency and accountability across the product value chain. While prior research has focused on regulations and industry decisions, this study explores consumer preferences regarding DPP content, identifying key informational needs and sociodemographic influences. Based on expert input and a survey of 746 participants, findings highlight safety and durability as top concerns, grouped into three main components: safety, sustainability, and general information. Women and younger consumers prioritize safety more, and Spanish participants value DPP information more than German ones. While superficial DPP features drive awareness, deeper content related to safety and sustainability enhances its perception as a tool for promoting sustainability in the toy sector. This study was conducted within the framework of the project grant number IMDEEA/2024/92, funded by IVACE + i through the European Regional Development Fund (FEDER).