This article addresses the problem of forming the necessary conditions for implementing high-tech innovations in marketing, a challenge that has become particularly acute in the context of seeking additional economic resources and the digital transition. The authors argue that excessive digitalization of the economic sphere, particularly in the field of innovation, without a clear understanding of potential consequences, will lead to a situation where the marketing innovation market is unprepared to adopt digital novelties. Therefore, the article examines the reasons for the mismatch between the innovations being developed in marketing and the market requirements. To identify these reasons, a model of the innovative marketing process was constructed, comprising three stages: the exploratory stage, the design stage, and the stage of market dissemination of innovations in the context of digital transformation. The main assumption of the model is to represent the innovation process as a saturation process. A function was selected that demonstrates behavior similar to that of the innovation process, and the points of discontinuity occurring during transitions between stages were analyzed. Possible methods for eliminating these gaps are presented, and the dependence of the state of the economy on the chosen method for smoothing the model curve is shown. One approach ensuring the continuity of the innovation process is the presence of a system for managing innovation activities within organizations, including a subsystem for monitoring exploratory and creative work and aligning the technological and qualification base during the design stage. Furthermore, the problem of the market’s unpreparedness to adopt high-tech products, especially discrete innovations, was identified, along with the lack of a systematic solution, which leads to the tendency to develop state and sectoral programs to support the high-tech product market. To address this issue, the authors developed a special “Market Warming” technology aimed at harmonizing the interests of market participants. The authors believe that the constructed model of the innovation process can be useful in developing marketing innovation programs in the context of digital transformation, as well as in defining their interrelations and continuity.