The growing digitalization of gastronomic tourism is reshaping consumer experiences and redefining service delivery models. Despite significant progress, there is still a lack of holistic studies that integrate personalization, interactivity, gamification, sustainability, and social responsibility into a single framework. This paper proposes a theoretical and methodological model that examines how these dimensions influence consumer experience and adoption intentions of digital gastronomic tourism services. Drawing on survey-based research, the study explores the role of digital personalization, interactivity, and gamification in enhancing consumer experiences, while also considering sustainability perception and social responsibility as key drivers of responsible consumption. The findings are expected to contribute to both theory and practice by offering insights into the strategic management of digital transformation in gastronomic tourism, fostering innovation while promoting sustainable and ethical consumption patterns.

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Strategic Management of Digital Transformation in Gastronomic Tourism: Interactivity, Innovation, and Responsible Consumption

  • Elvira Vieira,
  • Paula Rodrigues,
  • Ana Pinto Borges

摘要

The growing digitalization of gastronomic tourism is reshaping consumer experiences and redefining service delivery models. Despite significant progress, there is still a lack of holistic studies that integrate personalization, interactivity, gamification, sustainability, and social responsibility into a single framework. This paper proposes a theoretical and methodological model that examines how these dimensions influence consumer experience and adoption intentions of digital gastronomic tourism services. Drawing on survey-based research, the study explores the role of digital personalization, interactivity, and gamification in enhancing consumer experiences, while also considering sustainability perception and social responsibility as key drivers of responsible consumption. The findings are expected to contribute to both theory and practice by offering insights into the strategic management of digital transformation in gastronomic tourism, fostering innovation while promoting sustainable and ethical consumption patterns.