The rapid digital transformation of economies has turned marketing analytics into a strategic infrastructure for sustainable growth. This paper proposes an integrated framework connecting AI-driven predictive analytics with marketing performance measurement to demonstrate how data-enhanced marketing ecosystems contribute to macroeconomic resilience. Building on recent advances in marketing mix modelling, multi-touch attribution, and incrementality testing, the study positions these approaches as complementary elements of an innovative-driven economic system. The framework highlights the interaction between automated intelligence and human judgment, arguing that a balanced adoption of predictive analytics can enhance competitiveness and innovation at both firm and national levels.