The paper introduces rules that help identify and depict in a model enterprise elements that are aimed at acquiring stakeholders, e.g., customers, employees, and partners. Without these activities, a business service cannot be provided. The modeling is done using a specific enterprise modeling technique called Fractal Enterprise Model (FEM). However, the result can be of interest to researchers and practitioners using other modeling techniques. Though the processes of acquiring stakeholders are discussed in the literature, not all important elements of these processes are depicted. The type of rules presented in this paper follows our suggestion to consider the so-called discovery power of enterprise modeling languages alongside their expressive power.