Drawing on interviews with innocence project directors and legal practitioners, this chapter explores how streaming platforms and digital storytelling have become tools in their pursuit of justice for their clients. The chapter details how streaming technologies have enabled greater narrative control and ethical representation of wrongful convictions by enabling their advocates to create and distribute content. The evolving role of innocence project advocates within the true crime media landscape is highlighted, with the move from passive participant in journalistic production to strategic self-production of digital content representing a key shift in the streaming age. University-based innocence projects, in particular, have leveraged these platforms to meet institutional demands for public engagement while maintaining their core mission of justice. The chapter focuses on the tensions between visibility and exploitation, the pedagogical benefits of media production, and the transformative potential of true crime as a vehicle for systemic reform and public education.