This chapter explores the emergence of user-generated true crime content on video-sharing platforms like YouTube and considers the implications for wrongful conviction advocacy in the digital age. Where true crime has dominated platforms like Netflix and podcasts, user-generated video platforms and their users have begun to harness its appeal. Emerging from this intersection are gendered dynamics of true crime communities, the rise of micro-celebrities, and ethical tensions between entertainment and justice. The chapter provides a particular focus on YouTube’s algorithm-driven ecosystem, its relationship to true crime, and the content that is created in their meeting. It highlights how the platform’s incentives encourage creators to prioritise sensationalism and visibility over considerations of justice. Here, wrongful convictions are often framed as mysteries rather than potential sites of public advocacy, raising concerns over the limited support for the innocent and raising questions about representation, responsibility, and the commodification of their experiences.