On social media, the financial material has steadily been shaping the financial actions and knowledge levels of youngsters globally. This research was intended to study the influence of social media financial content on the financial literacy of youngsters in Bengaluru, a metropolitan city in India. The study looked into the patterns of social media usage for financial information acquisition, the types of financial content consumed, and the perceived impact on financial decision-making processes and overall financial literacy levels. The results showed that while gender and marital status significantly influence the type of financial content consumed, factors such as age, educational background, occupation, and income level did not exhibit significant variations in content preferences. The study highlighted that the diversity of social media platforms and the nature of content available on these platforms play pivotal roles in shaping the financial literacy levels of youngsters. The conclusion reflects that there is a clear relationship between social media engagement and financial information acquisition.