The Impact of Business Model Integration on the Continuity of Iraqi Listed Banks
摘要
This study investigates the impact of business model integration on the continuity of Iraqi listed banks. Given the increasing complexity of financial environments and heightened uncertainty, the ability of banks to maintain their going-concern status has become a critical indicator of resilience and long-term sustainability. The research draws on the conceptual framework of the business model, particularly the nine building blocks proposed by Osterwalder and Pigneur (Business model generation, Wiley, 2010), to assess the degree of integration across strategic, operational, and financial dimensions. Using a sample of 30 banks over the period 2018–2023, the study employs content analysis and key performance indicators to evaluate the business model components, alongside the Altman Z-score model to measure continuity. The results reveal that higher levels of business model integration are significantly associated with stronger continuity indicators. Key components such as customer relationships, distribution channels, and key resources demonstrate the most substantial effects, while value proposition and customer segmentation appear statistically insignificant. These findings highlight the strategic role of a well-integrated business model in enhancing financial stability, offering important insights for bank executives, regulators, and policymakers.