Family conflicts involving public figures on social media often attract netizens’ attention, triggering active engagement through comments that reflect opinions, support, criticism, and speculation. This study aims to analyze the forms of netizen engagement in public figure family conflicts using a thematic analysis approach. This research takes on the qualitative method with thematic analysis techniques based on netizen comments on social media regarding the conflicts involving Indonesia influencers Baim Wong–Paula Verhoeven, Kimberly Ryder–Edward Akbar, and Iris Wullur–Andreas Wullur. The findings indicate that netizen involvement in public figure family conflicts falls into several categories: opinion and judgment-based comments, support and sympathy, insults and criticism, speculation and accusations, as well as neutral comments. Additionally, the study finds that even though conflicts are not always directly publicized by the figures involved, netizens remain actively engaged. This suggests that netizen engagement in conflicts is not solely influenced by the content of the posts but also by pre-existing perceptions and opinions. This study provides new insights into the dynamics of netizen participation in public figure conflicts and its implications for digital culture and public opinion on social media.