Tourism and hospitality sectors are enjoying a dramatic transition into the digital era with potential adoption from early contemporary travellers for personalized, engaging, and ecologically friendly experiences. Conventional levels of services are no longer adaptable to the demands of the discerning and tech-savvy tourists of this era as such services are standardized and repetitive, not amenable to today’s travelers. There is a new conceptual framework that I propose named “king tourist” as a techno-enriched perspective which, as a matter of priority, places the tourist inside an intelligent tourism environment. The primary objective of this research is to investigate the power in such advanced technologies as artificial intelligence (AI), the internet of things (IoT), augmented reality/virtual reality (AR/VR), and blockchain-in terms of customization of service delivery, increased cultural engagement, and enhanced operational performance push. The novelty brought by the King Tourist model lies in its premise: moving the very function of technology from supplementing the traveler agency and sustainable practice-even the words tourism and hospitality administration terms are already enough for corroborative knowledge that this model carries with it new perspectives. Thus, through communication in these intelligent tourism and hospitality studies, this theory provides theoretical grounding and practical methodologies to reinvent tourism in the digital age.

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From Traveler to King Tourist: A Technology-Centered Model for Personalized and Immersive Tourism

  • Senthilkumar Moorthy,
  • Mathivanan Viruthachalam,
  • Vimal Kumar Stephen,
  • Senthil Jayapal,
  • Ramesh Palanisamy

摘要

Tourism and hospitality sectors are enjoying a dramatic transition into the digital era with potential adoption from early contemporary travellers for personalized, engaging, and ecologically friendly experiences. Conventional levels of services are no longer adaptable to the demands of the discerning and tech-savvy tourists of this era as such services are standardized and repetitive, not amenable to today’s travelers. There is a new conceptual framework that I propose named “king tourist” as a techno-enriched perspective which, as a matter of priority, places the tourist inside an intelligent tourism environment. The primary objective of this research is to investigate the power in such advanced technologies as artificial intelligence (AI), the internet of things (IoT), augmented reality/virtual reality (AR/VR), and blockchain-in terms of customization of service delivery, increased cultural engagement, and enhanced operational performance push. The novelty brought by the King Tourist model lies in its premise: moving the very function of technology from supplementing the traveler agency and sustainable practice-even the words tourism and hospitality administration terms are already enough for corroborative knowledge that this model carries with it new perspectives. Thus, through communication in these intelligent tourism and hospitality studies, this theory provides theoretical grounding and practical methodologies to reinvent tourism in the digital age.