This study aims to investigate the impact of AI-generated content on creative marketing, considering the significant use of AI in content writing to enhance creative marketing efforts in startups. A conceptual model was created to shed light on the connection between AI-generated content and creative marketing. Path analysis also revealed that, via knowledge sharing as a mediating variable, AI significantly indirectly influences marketing innovation. Also, the study concluded that creativity can be greatly increased by incorporating AI into knowledge. The study highlights the significance of big data, an interactive variable, in the connection between marketing innovation and AI-generated content. This suggests that businesses are very interested in this subject. This study was conducted with a total of 200 employees across three startups in Iraq (Simma, 1001, Photonect). On this subject, several suggestions for further study have been made.