The research seeks to identify communicators’ attitudes toward employing and using AI technologies, the impact of this development on their media practice, and an attempt to predict the future use of AI tools and technologies in the media field. This is descriptive research, through which the researcher aims to identify communicators’ assessments to monitor the factors and mechanisms that influence the transformations of the future of media. The importance of the research lies in its crucial role in understanding the technical variables and future transformations that contribute to changing the functional form of the media and those working in the field of media. The main objective of the research is “Mechanisms for employing AI technologies in the media: developments in tools and technologies and future transformations.” The most prominent results of the research: Respondents follow news related to AI technologies at a high rate. This comes within the framework that AI has become a basic requirement that cannot be done without in the present and future due to its perceived benefits and potential risks. Respondents also indicated AI’s ability to simulate human behavior and perform many media functions. This confirms that technologies are necessary to work with, own, invest in, and benefit from.