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Fashion brands offer annual or occasional Pride collections linked to LGBT visibility. Literature on how LGBT people dress mentions a wide variety of clothing styles. These practices, linked to issues of identity construction and visibility in society and among peers, are evolving. Using a qualitative methodology based on semi-structured interviews, this research aims to better understand the evolution of LGBT people’s clothing practices. We show that new codes are emerging and that they allow LGBT people to identify themselves in opposition to non-LGBT people.

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Fashion and LGBT Identity: The Paradox of Consumer Behavior

  • 章节

  • 发表日期：

    2026年

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  • Alexandre Nassar,
  • Sandra Krim

摘要

Fashion brands offer annual or occasional Pride collections linked to LGBT visibility. Literature on how LGBT people dress mentions a wide variety of clothing styles. These practices, linked to issues of identity construction and visibility in society and among peers, are evolving. Using a qualitative methodology based on semi-structured interviews, this research aims to better understand the evolution of LGBT people’s clothing practices. We show that new codes are emerging and that they allow LGBT people to identify themselves in opposition to non-LGBT people.