This study primarily aims to analyze global SEO trends and the nature of organizations in the current environment. The motivation and relevance of this study is based on the necessity to enhance customer loyalty, increase website conversion rates, raise brand awareness, and improve overall competitiveness of the businesses. The paper classifies the various scientific approaches and literature in the domain of SEO and highlights the need for Capturing SEO knowledge and its significance in research. It also summarizes key goals, techniques and tools of SEO in terms of international market conversion. The implication is clear—without modern SEO optimization tools, you won't be able to achieve any worthwhile marketing outcomes. A structural-logical analysis of marketing tools and SEO-optimization practices within companies has made it possible to reveal the main aspects of successful implementation of SEO in organizations. That is trends of the development of marketing, its basic elements, the effectiveness of promotion with help of SEO, and nutrition of SEO are the main topics in this work. Practically, the findings of this study can be applied by companies with the development of marketing strategies for website promotion and brand positioning to optimize and strengthen marketing effectiveness.