This research examines how knowledge transmission methods have evolved culturally in Jordan while analyzing how traditional and digital information sharing systems interact. The research examines generational attitudes about changing knowledge sources using a mixed-methods design that incorporates qualitative analysis from 35 purposefully chosen individuals representing various ages and professional fields. The research team gathered information through surveys and semi-structured interviews which allowed them to incorporate participants from different socio-economic backgrounds. Descriptive statistics and thematic coding with SPSS and NVivo show that knowledge acquisition has shifted away from traditional methods like oral traditions and community-based education toward modern digital platforms that provide swift visual access to information. Digital media enable greater participation and intercultural exchange yet they present risks to cultural identity by fragmenting it and weakening ethnological narratives. The research highlights the essential need for a planned cultural approach which combines digital literacy with ethnographic understanding to protect heritage during the digital transition period. The research presents actionable advice for educators, policymakers and cultural institutions to protect intergenerational continuity and create a balanced knowledge ecosystem.