Neurotourism emerges from the union of two naturally interdisciplinary fields, neuroscience and tourism. This combination requires theoretical and methodological adjustments to address contemporary challenges in both research and practice. One of its central dimensions is the consideration of technologies that range from low-tech to high-tech. In a world increasingly driven by data and by the integration of emerging technologies such as artificial intelligence, augmented reality, and virtual reality, long-standing questions in tourism can be revisited from new perspectives. Stakeholders in the sector need to move beyond traditional research methods and understand the central role that human cognition and behaviour play in achieving sustainable tourism. Adopting a transdisciplinary perspective approach, the chapter combines critical analysis of the current state of the field with a forward-looking vision for its academic and practical development. The continuous dialogue between academia and the professional world makes it necessary to reflect deeply on the potential of neurotourism as an academic discipline at all levels of education, from technical training to doctoral studies. It presents the theoretical foundations for positioning neurotourism as an emerging field and outlines a strategic agenda that engages the academic community, local communities, governments, and the business sector. Such collaboration is essential for creating educational programmes that address the ethical use of different technologies, promote sustainable development, and encourage inclusive knowledge sharing about the human experience in tourism.