This final chapter summarises the research findings and provides recommendations for the practice of politics. This research addresses a key issue in political marketing—how do political elements design and deliver the brand promisebrand promise? To provide empirically valid theoretical frameworktheoretical framework to guide modern-day politics and future research. While several studies have discussed political brandingpolitical branding and its value in politics, and in doing so have concluded that the brand promise and deliverydelivery have serious implications for the overall brand positioning of political leaders and government brands, these studies failed to provide a framework to guide the design and delivery of the brand promise as a brand positioning technique. This omission is not surprising since most scholars have not conceptualised how the brand promise design and delivery in government could be used as an effective branding techniquebranding technique. Most scholarly works have focused on branding to win elections. This chapter thus presents the key findings from the research and argues that the design and delivery of the brand promise must be perceived as a pre- and post-electionpost-election political branding technique in contemporary politics.