This chapter argues that disconnected facts hinder judgment and proposes a cognitively grounded, value-centric “map” of decision-related problems for medical innovation. Building on the prior chapter, this chapter explains why the scientific method—while essential for testing individual choices—is insufficient on its own: scarce resources require entrepreneurs to see all critical problems, continuously re-prioritize them, and address the most consequential first. The chapter introduces a sequential mental map (the K9 Map) that links market needs, product readiness, value proposition, competitiveness, stakeholder fit, segment attainability, commercialization viability, financials, and valuation. Aligned with Stage-Gate thinking, this structured map mitigates bias, guides scarce effort, and improves the accuracy and credibility of venture forecasts.