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This chapter explores how the environmental complexities typical of medical innovation put an entrepreneur’s decision-making capabilities under heavy pressure. Innovation in the healthcare industry is a challenging discipline since—together with medical and technological knowledge—it requires a deep understanding of the managerial implications of five complex forces: industry players, funding, public policy, customer needs and constraints, and innovation accountability (Herzlinger, Why innovation in health care is so hard. Harvard Business Review, Vol. 1, 2006).

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Why Medical Innovation Is So Difficult

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  • 发表日期：

    2026年

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  • Luigi Negri

摘要

This chapter explores how the environmental complexities typical of medical innovation put an entrepreneur’s decision-making capabilities under heavy pressure. Innovation in the healthcare industry is a challenging discipline since—together with medical and technological knowledge—it requires a deep understanding of the managerial implications of five complex forces: industry players, funding, public policy, customer needs and constraints, and innovation accountability (Herzlinger, Why innovation in health care is so hard. Harvard Business Review, Vol. 1, 2006).