More so than with any other war, television was responsible for shaping the memory of the Yom Kippur War and for embedding it within Israeli consciousness. While the war itself was all but eliminated from general collective memory at the time (Avital-Epstein 2013), television offered a different view. Shortly following the end of the war, its images became integrated into the flow of television, appearing on the small screen at regular intervals. Television, whose functioning logic celebrates the relationship between the national and the capitalistic, resurfaced the images of the war annually, around Yom Kippur, more so in times that marked a round number of years since the war. The war was also prominently featured in the Memorial Day programming schedule.