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When many innovations face active opposition spreading by word of mouth, or multiple companies with comparable products attempt for sales with competing word-of-mouth cascades, competitive influence occurs. This chapter is contributed to the study of problems regarding this type of influence.

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Competitive Influence

  • 章节

  • 发表日期：

    2026年

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  • Weili Wu,
  • Zhao Zhang,
  • Ding-Zhu Du

摘要

When many innovations face active opposition spreading by word of mouth, or multiple companies with comparable products attempt for sales with competing word-of-mouth cascades, competitive influence occurs. This chapter is contributed to the study of problems regarding this type of influence.